the Proof
Aug 2019 – Present
White Rabbit Group Partner, Head of Growth
Joined a 17-person custom software and web development agency and built the entire commercial engine — partnerships, outbound, marketing, referral programs, and co-GTM systems — that helped scale the company past 100 employees.
Built a partner channel from nothing.
Closed 160+ agency partnerships across creative, branding, marketing, and strategy firms, contributing to 5x revenue growth.
Personally booked over 400 sales meetings.
Multi-channel outbound spanning cold email, LinkedIn, content, personalized video, events, and physical gifts.
Created repeatable programs that compounded.
Built a referral program generating 300+ direct clients including Microsoft, Spotify, The Game Awards, Carl's Jr, and Match.com.
Built the marketing function from scratch.
Hired team, launched The Pixel Perfect Podcast, established newsletter, co-marketing initiatives, and a social media presence that opened doors outbound alone couldn't.
Layered AI into the entire sales process.
Designed workflows for prospecting and partner nurture, reducing time-to-close by 30% and tripling outbound volume.
Owned the full lifecycle, not just the handshake.
Led cross-functional coordination across sales, marketing, project management, and delivery to ensure partnerships translated into successful outcomes.
Used small events to build real relationships.
Organized agency dinners, lunch & learns, and small-format gatherings as high-conversion partner activation tools.
WHAT I DO
Here's something I've noticed after 15 years in the agency world: most platform companies treat their partner program like a landing page with a form. Sign up, get a badge, maybe attend a webinar. Then they're surprised when agencies don't send deals.
The problem usually isn't the product. It's that nobody on the partner team has spent real time inside an agency. They don't fully understand the economics, the decision-making, or what it actually takes for an agency owner to recommend a platform to a client — especially when that recommendation puts their own reputation on the line.
That's the gap I fill. I've been the agency partner evaluating your program. I understand what earns trust, what feels performative, and what makes an agency genuinely want to build a practice around your product.
The work I do:
Design agency/services partner programs built around how agencies actually operate, evaluate, and commit
Develop partner acquisition strategies that reach the right firms, not just the ones who fill out forms
Build activation and enablement systems that turn signed partners into active, revenue-generating ones
Create the relationship infrastructure that keeps partners engaged well beyond onboarding
Identify and develop the strategic partnerships that drive disproportionate value
Translate platform value into language that resonates with service business operators, not just end users
Work across sales, marketing, and customer success to make the partner channel a real growth lever
HOW I THINK ABOUT PARTNER ECOSYSTEMS
Agencies partner with people before they partner with platforms.
The biggest gap I see in partner programs is treating the ecosystem like a funnel. Fill the top, nurture the middle, convert the bottom. It looks clean in a dashboard. But it's not how agencies work. Agency owners commit to platforms where they trust the people, where the relationship feels genuinely reciprocal, and where recommending the product won't come back to bite them. The portal, the certifications, the co-marketing, that's all useful scaffolding, but trust is the foundation.
Activation matters more than acquisition.
It's easy to sign 500 partners. It's hard to get 50 of them actively building, selling, and recommending. Most partner programs are heavy on logos and light on activation. I care more about what happens after the signature. Understanding a partner's business well enough to show them specifically where your platform helps them grow.
The best signal is word of mouth you didn't orchestrate.
When agencies start telling other agencies to use your platform without being prompted, something real is happening. That doesn't come from incentive structures alone. It comes from the product being genuinely good, the partnership feeling honest, and the agency having a success story worth sharing. I think the job is to create the conditions for that to happen naturally.
The agency landscape is changing and your partner strategy should keep up.
Agencies are in the middle of a real transformation right now. Headcounts are changing. Service models are evolving. AI is reshaping how work gets done. The platforms that figure out how to be useful to agencies during this transition, not just before it, will build the deepest loyalty.
WHERE I CREATE
LEVERAGE
I'm likely the person your partner team is trying to reach. I've sat in the meetings where we chose which platform to build a practice around. I've made the calls about which technology to recommend to a high-value client. I've evaluated whether a partner program was worth our time or just a nice logo for someone's slide deck. That perspective comes from doing it, not studying it.
I think in systems, not just relationships. Agency partnerships often depend on one person knowing one person. That works until it doesn't. I build the processes, the touchpoints, and the engagement loops that make an ecosystem function at scale, without losing the personal quality that built it in the first place.
I understand the full commercial picture. Marketing, outbound, content, events, sales enablement, account management. I've built or led all of it. When I think about partner programs, I think about how they connect to the broader go-to-market, not just the partnerships team.
I've done this at meaningful scale. 160+ agency partnerships. 300+ direct clients. A company grown from 17 people to over 100. These aren't projections, they're the results of systems I built and operated.
SELECTED PROOF POINTS
Partner at White Rabbit Group, a 90+ person custom software/web/mobile development agency
Helped scale WRG from 17 people to 100+ through commercial systems and partner strategy
Closed 160+ agency partnerships across creative, branding, marketing, and strategy firms
Built referral program generating 300+ direct clients including enterprise brands
Personally booked 400+ meetings through multi-channel outbound systems
Built the marketing department from scratch — team, podcast, newsletter, social, events, agency dinners
Launched The Pixel Perfect Podcast, interviewing agency owners and industry leaders
Implemented AI workflows for prospecting and nurture, reducing time-to-close by 30% and tripling outbound volume
Previously founded and sold a digital agency (acquired by WRG in 2019)
Built and led the sales organization at EcoGuard Pest Management as VP of Sales
Work has touched brands including Microsoft, FedEx, Johnson & Johnson, Spotify, Instacart, UCSF, Kentucky Bourbon Trail, The Game Awards, and others (many under NDA)
